All The Secrets Of The Le Labo Brand
All The Secrets Of The Le Labo Brand
You know the perfume that once made all of New York smell the same? We're revealing the story almost nobody knows.
The Story Behind The Name
A laboratory against the industry
In 2006 two perfume insiders opened a small shop in New York and called it Le Labo - "the laboratory". Bare pharmacy-style bottles, a label typed with your name in front of you, zero advertising. The message: you are buying craft, not marketing.
The scent that took over a city
Then came Santal 33 - sandalwood, cardamom, leather. It became so popular that media around the world wrote that all of New York smelled the same: the elevator, the subway, the office. From anti-trend to the biggest trend on the planet.
A legend is born
Today Santal 33 is a status symbol and one of the most wanted scents in the world. It looks like the perfect success story. And the best part? Almost nobody knows itâŠ
đĄ So what is their secret?
The most wanted perfume in the world has an origin that does not fit the fairy tale.
Santal 33 was never supposed to exist.
The founders rejected the formula - it did not feel good enough for the collection - so they turned it into a candle.
And then came the twist: guests of one hotel discovered that candle and started asking for "that scent from the room" in droves.
A rejected formula carried the whole business for years - until the audience literally forced the brand to turn it into a perfume. đł
People did not fall in love with the story, the name or the bottle. They fell in love with the scent.
A great story. ButâŠ
And it really is - one of the most beautiful in modern perfumery. A scent the audience chose itself, against the will of its own brand.
Only, at the end of the day one fact remains: that bottle costs around âŹ300. And not everyone can afford it.
Why does it cost âŹ300?
Because a legend has its price. When a scent becomes a status symbol, you are no longer paying only for what is in the bottle - you are paying for the name, the ritual, the exclusivity, the shopping experience. The scent itself is the smallest part of that number. That is how it goes with legends.
Still want to experience that legendary scent?
That is why we are here. đ§Ą
Our Le Labo Inspiration
Avenue 330
Creamy sandalwood and cedar, spiced with cardamom and violet, on a warm base of amber and vanilla - the scent the world fell in love with, from the same French oils. Without the âŹ300.
Want to try Avenue 330 in a sample box?
It is one of the 10 scents in our Sample Box. Try it at home, with no rush, and only then decide on a full bottle.
- 10 x 5 ml, up to 75 sprays per sample
- âŹ26 for the whole set - about âŹ2.60 per sample
- Avenue 330 inside, next to 9 more of our bestsellers