Most and Least Vain States in America
Being vain can mean different things to people, to some it could be as simple as caring for your physical and mental health by eating well, going to the gym and getting a good night's sleep. To others, being vain can mean being obsessed with your looks by always making sure your hair is done, having cosmetic surgery, wearing designer fragrances and much more.
However extreme you want to go, self-care can lower your stress levels, increase your energy and give you a more positive outlook on life.
With this in mind, dupe fragrance company Chez Pierre compared all 50 states across 8 indicators of self-care. Our data ranges from the percentage of the population that has visited the dentist in the last 12 months, the number of barbers, hairstylists, and skincare specialists per capita to interest in cosmetic procedures per state.
Main Findings
All columns in the table reflect the relative rank of that state, a rank of 100 represents the most vain for that category. For example, In the exercise category, a score of 100 reflects that the population in that State exercised the most.
States where adults exercise the most
- Colorado
- Utah
- Washington
- Vermont
- Oregon
States where adults exercise the least
- Mississippi
- Kentucky
- Arkansas
- Louisiana
- Alabama
States where residents visit the dentist the most
- Hawaii
- Rhode Island
- Massachusetts
- Connecticut
- Utah
States where residents visit the dentist the least
- Arkansas
- Kentucky
- Texas
- West Virginia
- Mississippi
States with the most registered beauty businesses (per capita)
- New Jersey
- Rhode Island
- North Dakota
- Connecticut
- Pennsylvania
States with the least registered beauty businesses (per capita)
- Mississippi
- Arkansas
- Kentucky
- Wyoming
- Oklahoma
States most interested in self-care
- Massachusetts
- Colorado
- Texas
- New Jersey
- Florida
States least interested in self-care
- Alaska
- South Dakota
- Wyoming
- Mississippi
- Montana
States most interested in cosmetic procedures
- Florida
- Nevada
- Georgia
- Arizona
- Utah
States least interested in cosmetic procedures
- Vermont
- Iowa
- Maine
- South Dakota
- Montana
Petar Peric CEO and founder of Chez Pierre comments on the findings:
"What some people may see as being vain others may see as simply looking after themselves. Self-care can be different to everyone and it's very important in today 's modern world to take care of yourself in a way that works for you."
"Looking after yourself both mentally and physically is key for a long and happy life, and whether you need to visit the gym once a day or splash on your favorite perfume, be sure to do what works for you."
Methodology
To determine the most and least vain states in America, Chez Pierre compared the 50 states across two categories: 1) Appearance self-care and 2) Physical self-care.
We evaluated the 2 categories using 8 relevant metrics that were equally weighted. These metrics included: exercise rates, obesity rates, hypertension rates, skin cancer rates, adults who have visited the dentist in the last year, the number of Barbers, Hairdressers, Hairstylists, Cosmetologists, Manicurists, Pedicurists, Skincare specialists per capita, self-care keyword searches on Google and interest in the most common cosmetic procedures.
Google keyword planner tool was used, keywords searched were: Botox, Gyms near me, Lose weight, diet for weight loss, teeth whitening, tanning, best fragrance, best hairstyles, best sleep aid, moisturizer, spray tan near me, weight loss injections, best self-tanner, acrylics nails, wigs for guys, elevator shoes, jaw exerciser, exfoliators for the body, how to get abs, and waxing strips. Data was collected from the last 12 months.
Finally, we determined each state's weighted average across all metrics to calculate its overall score and used these scores to rank-order our sample.
Data used to create this ranking were collected from the U.S. Census Bureau, Bureau of Labor Statistics, Centers for Disease Control and Prevention, and Google. Data is correct as of 23/03/2024.